Morris Siegel, 78, a sports writer and columnist for four Washington newspapers whose sense of humor and quick wit also made him a popular speaker and master of ceremonies, died of cancer yesterday at George Washington University Hospital. Most recently a sports columnist for the Washington Times, he also worked at several Washington television and radio stations during a career in the nation's capital dating from 1946. Known as Morrie or Mo, Mr. Siegel was a raconteur who could keep friends and acquaintances entertained long into the night.